Stretch ROI Calculator — Growth Engine

Business model

Swaps the revenue mechanics — the Stretch engagement stays the same

Client

Client name

Client's current stage

Diagnostic stage — stages can't be skipped, so Growth Readiness always runs first.

12-month revenue target

€

Client's own objective — marked on the chart when reached

Average deal value

€

Lead → SQL conversion

25.0%

SQL → Deal conversion

40.0% · 1 closed deal = 1 new customer

Effective lead → customer rate: 10.0%

Sales cycle

2 month lag between lead and closed revenue

Growth Readiness

Retainer only, no media spend yet

Duration

2.2 weeks — pro-rated within the first month

Retainer

€ / mo

Growth Generation

Phase 1 total: 5.00 months

Duration

months

Retainer

€ / mo

Starting media spend

€ / mo

Media growth in phase 1

10.0% month over month

Cost per lead, start

€

Cost per lead, end of phase 1

Glides down to this by the end of the phase

Phase 2 · Run & Optimize

Growth Generation at scale

Retainer

€ / mo

Media growth

12.0% month over month

Media spend ceiling

Media spend never exceeds this per month

Stabilised cost per lead

Adjust per industry

Optional · Growth Conversion

Lifts lead to deal conversion

Include this track

Start month

Duration

months

Monthly cost

€ / mo

Conversion uplift

+5.0% added to the targeted stage(s) from the start month onward

Uplift applies to

Growth Conversion covers top-funnel (Lead → SQL) and bottom-funnel (SQL → Deal) work — pick which stage(s) this engagement targets.

Breakeven month

Month 4

Cumulative return overtakes cumulative investment

Investment · 1 year

209.947 €

66.447 € media143.500 € Stretch

Return · 1 year

1.602.449 €

Closed-deal revenue, sales cycle applied

Return multiple

7.63×

Euros returned per euro invested over 1 year

Leads generated

1.252

1 year total

Clients closed

107

1 year total · 1 closed deal = 1 new customer

Investment vs. return

Monthly cost against closed-deal revenue, with the crossover highlighted.

Target 500.000 € reached: month 8

Growth Generation

+ Growth Conversion

Where this goes next

Once the engine is proven, media spend scales against a stable cost per lead — so the return curve steepens while the retainer stays flat. Year 2 projects 8.473.618 € of return on 316.452 € invested (26.78×), and year 3 25.681.204 € on 736.497 € (34.87×). At this maturity stage, Stretch typically layers in Growth Acceleration — RevOps, forecasting, process automation and growth playbooks — to keep the scaled spend and return reliable.